Selected work
The work
A mix of reels, campaigns, writing, and design projects I’ve helped take from idea to posting.
Content · Catalogue
Thazhai Silks
Content and catalogue work for an authentic Kanchipuram silk saree brand, from social posts and pop-up coverage to an editorial product catalogue.
Read case study →
Reels · Memes · Promo
The Internet Generation
Conceptualised, filmed and edited reels, memes, promo cuts and thumbnails for the Chennai marketing agency.
Read case study →
Awareness campaign
Greater Chennai Traffic Police & Enforcement Bureau
Awareness copy and campaign material for a public safety and enforcement initiative.
Read case study →
Reels from idea to posting
Winya App
Multi-platform streaming app by Code Flakes Studio. Created every @winyabycfs reel from concept to publishing.
Read case study →
Writer
Film Reviews
Assessments of movie plots: sharp, honest, readable.
Read case study →
Team project · Awareness campaign
Indigenous People of India
A college campaign (2023) raising awareness about India’s Indigenous communities on Instagram, built from scratch with a team of four.
Read case study →
Concept · Proposal · Magazine
No Gadget Zone
A screen-free centre for children and families, presented through a business proposal and a 24-page activity magazine.
Read case study →
Full UX case study
DESERV
Because accessibility is a right. An app that lets people with mobility disabilities in India find and filter places by real accessibility features.
Read case study →
UI/UX
Scissor
Your go-to sizing app for hassle-free online shopping, helping shoppers find the right fit and cut down on returns.
Read case study →
UI/UX · Wireframes → mockups
RouteThala
An auto-rickshaw travel app concept, taken from wireframes through to polished mockups.
Read case study →
Team UI/UX project
Kinder
A kids’ costume-rental app that fixes the scramble parents face for clean, well-fitting costumes.
Read case study →